"We are in a crucial time in the history of Nigerian film-making," said Abiola Adenuga, the head of the PEFTI Film Institute in Lagos. "Professionalism is climbing to new hights with new production companies, advertising agencies, cinema houses... "Nigerian people are a very selective audience... internationally travelled, we know what to obtain everywhere and we expect nothing less on the home front." Since Nollywood took off in the 1980s, movies were often made in just a few weeks with a budget of less than $20,000. Most went straight to DVD and were pirated, to be sold at traffic lights, junctions and market stalls. - 'Nigerian touch' - But the improving quality of local productions, the explosion of pan-African satellite television channels and the opening of more modern cinemas, has helped the industry take off. In 2014, Nollywood generated $7.2 billion or 1.4 percent of Nigeria's economy, according to the Oxford Business Group. But beyond the modernisation of the sector, it's the "Nigerian touch" of the film, the exuberance of its characters and the gags that's made "The Wedding Party" a success, its director said. "The first thing that was important to us was making a Nigerian story," Adetiba added.
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